ACCESS received a grant designed to end homelessness for Jackson County veterans and their families. The focus of the campaign was to find struggling and homeless veterans and help provide them with safe, reliable housing. This also included finding property management companies and landlords to help increase the amount of homes available for veterans to be placed in.
The campaign included logo development, TV, Radio, Website, Brochure, landlord information kit, public relations, internet advertisement and signage. ACCESS helped 218 households (306 individuals) in the last fiscal year.
The internet marketing campaign included Facebook advertising and monetized posts, Google display and YouTube advertisements. Facebook advertising reached more than 120,632 people, served over 1.4 million impressions with nearly 8,000 direct leads. The Google display and YouTube advertisements generated an additional 354,133 impressions and over 2,000 leads.