Internet Marketing: Marijuana It’s Not Popular

With the legalization of marijuana in Oregon, Jackson County Health and Human Services wanted a campaign to dismiss marijuana myths among the youth. The multi-media campaign included Pandora advertisements and videos, YouTube advertisements and videos and google display advertisements. This multi-channel campaign delivered nearly 2 million impressions and over 7,650 clicks to the website. The YouTube campaign received 34,977 views with a view rate of 21.28% and the Google display ads held an average position of 1.0 on search pages.

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