Multi-channel package: Jim Sigel That’s 3reason enough!

Jim Sigel is one of many automotive dealers in Southern Oregon. However, they have one unique advantage: Jim Sigel sells 3 brands – Chevrolet, Honda and Nissan in one convenient location. Because of this, customers are able to test drive and buy Chevrolets, Nissans and Hondas on one lot instead of several. They save “Time, Money and Hassle”. THAT’S 3REASON ENOUGH! The campaign was built to make potential buyers aware of the 3 reasons to buy a car from Jim Sigel and it created a unique branding position for the car dealer. The campaign included TV, radio, license inserts, poster, table tents, banners, lawn signs, buttons and sales tags.

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