With the legalization of marijuana in Oregon, Jackson County Health and Human Services wanted to address the perception of the drug’s popularity with young people. In 2014 the Student Wellness Survey revealed that 92.1% of 8th graders and 81.3% of 11th graders in Oregon reported no marijuana use in 30 days. The focus of the campaign was to dismiss the opinion that marijuana was popular and to encourage high schoolers to say NO. The campaign included posters, flyers, YouTube ads (video and display) and Pandora ads (audio and display).
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